How Do Opinion Polls Work?

Have you ever wondered exactly how opinion polling works? Where do media outlets get their data from when they predict electoral results or they make statements like for every $4 a Canadian earns, they have $6 in debt?

All of these figures are obtained by the market research process. Typically, studies are commissioned by companies, not-for-profit organizations or even government to get these kinds of data by market research companies. Occasionally they conduct these studies internally, as is the case of Statistics Canada, who often compile their own results. The majority of market research studies however are done by polling companies including LegerWeb and Angus Reid, who are often quoted in the media.

Learn more about the polling process by reading the full article, How Exactly Do Opinion Polls Work? Or, become part of the polling process yourself by becoming a free member of these Canadian market research companies.

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