About Online Surveys
What are online surveys?
Companies want to understand their consumers, so to do this they hire market research companies to survey their target audience. By agreeing to join the survey panels of these market research companies, you become become part of the panels major companies hire to conduct market research. Your participation helps shapes the products, services, and advertising of the future.
How do I participate in online surveys?
Once you register with a survey company, your profile is created and your information is placed into a secure database. When a study matches your profile, you are sent an invitation by e-mail inviting you to participate in a survey. The survey invitation e-mail will provide the approximate time length of the survey, the topic, and of course, the incentive (cash, prizes, gift certificates, points, etc.) The survey itself is conducted online and once you complete it, you will be given your incentive. Cash for surveys is normally paid out by cheque, although PayPal is becoming a more and more common method of payment to panelists.
How often will I receive survey invitations?
This depends on a variety of factors. Of course, the more market research companies you register with, the better chance you have of being invited to participate in studies. Also, if you fit a demographic that companies are particularly interested in, you will likely receive more survey invites than somebody else. Another example would be if you fit a particularly rare demographic ex.75 year old active male who spends 35 hours a week online - in this case too, you may receive more surveys to complete.
When I'm e-mailed a survey invitation, do I have to participate?
No. If you do not feel like participating in a particular study, the choice is simply yours.
What do I get for participating?
Incentives range from a stated amount of cash, merchandise, gift certificates, chances to win prizes, and points that are redeemable for cash or merchandise. Incentives (or rewards) for surveys are stated in the e-mail invitation you will receive, inviting you to participate in the survey. Keep in mind that when you are offered a chance to win a large sum of money, your chances are of winning are fairly decent (compared to something like the lottery); remember that you are only competing against a the other participants invited to do the survey, and your chance is as good as theirs.
Is there any cost to join?
There is no cost to participate in legitimate online surveys - as is the case with the online market research companies listed on this website. The only cost involved would be if you are interested in registering with a large number of online survey companies. For a nominal fee, we will provide you with a listing of 100+ online survey companies looking for Canadian panelists. More information can be found on our special survey offer page.
Can anyone do online surveys?
Yes, as long as they are over the age of 13 and have parental consent. Those who have reached the age of majority are free to join any online survey company's panel, provided they fit the panelist criteria (ex. Canadians 18+).
What do market research companies do with my survey responses?
They report their findings to the companies that have hired them to conduct the study. Anonymity is maintained, as the data is reported in a collective sort of way, rather than sigling out a particular individual. Legitimate online market research companies have privacy policy statements on their website assuring participants that their privacy is protected during survey conduction.
Can I get rich taking online surveys?
No. Any website that says you will is lying. Even if you sign up with every single market research company in existence, you'll probably only have enough surveys to do as a part time job. Online survey taking is more like a fun and easy way to supplement your existing income. Who else would pay you $25 for 15 minutes of your time to answer a bunch of questions about, say, candy?
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